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A Range of Possibilities

Customer Content and Experience Manager

date posted 06/22/2022
contract type Full time
job id R2628181
location Stockholm;Diegem;Helsinki;Oslo;Østerbro;

Customer Content and Experience Manager

About the Opportunity

A new interesting opportunity has become available within the General Medicines North Europe team for a Customer Content and Experience Manager role. In this role you will proactively liaise between global and local, find common denominators, create synergy and efficiency and share learnings/practices between the 6 North European countries.

Within the diabetes/cardiovascular strategy and starting from the globally provided content and campaigns, you will develop a digital content strategy with the goal to enrich/transform campaigns (in)to personalized persona-based customer journeys and experiences.

In this position you have the opportunity to cobuild and bring our mission to life: to become a best in class customer experience oriented organization.

If you are highly data, technology and digital driven and savvy, have an end to end vision, which reflects a deep understanding how to digitally engage customers and address their specific needs in a channel consistent, differentiating manner, please apply!

You like to explore and implement new ways of working and are able to inspire and motivate others to join in this journey. You get motivated by taking hurdles and being a pathfinder. You are customer ‘obsessed’, always focused to create value to solve their pain points in a creative way. You know what it takes to engage customers digitally, fill in their specific needs with digital content and formats and how to create impactful journeys and experiences. Typically, you listen and analyze first, then capture the real needs and focus to build an evidence-based content and experience strategy. KSFs and KPI setting is logical: you set, measure, are curious what data learns you and translate this in an iterative, innovative approach. You get energized by working in cross functional teams and are a perfect liaison between portfolio-oriented marketers, customer engagement managers and data analysts.

In this position you have the opportunity to cobuild and bring our mission to life: to become a best in class customer experience oriented organization.

About Sanofi

Our General Medicines business includes various areas that are of great importance globally and in our North Europe region in terms of the growing number of patients. Our broad portfolio provides therapeutic solutions in primary care, cardiology, internal medicine, nephrology, neurology, orthopedics, traumatology, gynecology and many more areas.

Our North Europe General Medicines mission and vision: in a rapidly changing environment we strive to explore and implement new innovative ways of creating customer and patient value. We want to stand out in solving our stakeholders’ pain points by delivering a differentiating, unique experience, seamless in all channels and touch points. This customer experience is conceptualized in cross functional, agile teams. State of the art technology enables us to capture data in (digital) channels and to transform this into relevant customer insights.

As important in our way forward, is to attract talents with a new mindset and digital (marketing) skills fueling an accelerated pace into our transformation journey. We invest a lot in our people and teams to unleash entrepreneurial energy, offer many opportunities for personal development and join forces to make North Europe General Medicines a great place to work.

About growing with us

In this role you will…

  • Analyze customer behavior and what things affect their decision making
  • Consistently translate data into customer (persona) insights
  • Develop a digital content strategy (hero, hub, hygiene) for different customer personas
  • Transform global campaigns into differentiating experiences for our region
  • Know how to optimize customer journeys through best-in-class content strategy and design
  • Ensure the digital formats create impact to fill in the customer needs in a personalized manner, seamless in the different channels and along all touch points
  • Ensure to make the content visually appealing, fit for format/channel and easy to digest
  • Set, measure, monitor KSFs and KPIs
  • Work in cross functional, agile teams consisting of data analysts, marketers, customer engagement managers
  • Must have a deep understanding of customer and country needs

About you

Qualifications/ Education & work experience

  • University degree in Marketing and/or Business
  • 3 to 4+ years of experience in digital marketing a/o customer engagement
  • Experience in design of customer journeys
  • Knowledge of, experience in health care: you know what HCPs drives, need and in which context they must operate
  • Experience to work in agile teams
  • Passion for digital technology
  • Digital driven non-pharma marketing experience is a plus (f.e. banking, travel, Health Insurance Company, fleet management)
  • Experience in an international setting (Multi Country Organization) is a plus
  • Scrum master, product owner experience is a plus
  • Digital technology savviness and skills
  • Analytical skills
  • Strategic digital content marketing
  • Customer journey and experience design
  • Strong communication skills, story telling
  • Verbal and written fluency in English

Inspire your Journey: what Sanofi can offer you:

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
  • An attractive, market-oriented salary aligned with your qualifications and including social benefits above average (e.g. company pension plans, health management)
  • An individual and well-structured introduction and training when you onboard
  • You can create your own career path within Sanofi. Your professional and personal development will be supported purposefully
  • As a globally successful and constantly growing company, Sanofi provides international career paths as well

This is our Sanofi. Discover yours.

If you feel you have the required experience please apply NOW, alternatively contactbeatrice.bort-ext@sanofi.comdirectly for more details.

https://www.sanofi.com/en/careers/

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