Go to search Go to main content

A Range of Possibilities

Vx-Senior Brand manager-Beijing

date posted 09/21/2022
contract type Full time
job id R2658352
location China

JOB PURPOSE:

  • Support the new product launch and development of brand strategy

支持新产品上市及品牌策略的制定

  • Plan and implement marketing campaigns in target group to increase market share and meet the growth ambition

在目标群体中计划和实施营销活动,以提高市场份额并满足增长目标

KEY ACCOUNTABILITIES:

Support new product launch
Participate in brand strategy and action plan development
Understand and implement both strategic and tactical plan to realize market opportunities
Take lead in the innovative Marketing programs development and drive execution excellence
Manage budget within agreed limits 既定的范围内管理预算 Analyze and interpret existing and potential market conditions and make recommendations to management
Maintain good engagement with KOLs KOL保持良好沟通 Develop Speaker management system and maintain operation excellence on speaker management    Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc.   方案的成功,包括市场研究、教育计划、销售培训等 Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment 区域市场和销售同事合作,确保销售人员了解正确、充分和更新的有关产品和外部环境的知识 Stay up-to-date with current technologies and trends in Marketing programs, design tools and applications 前沿的市场营销计划、设计工具和应用的最新技术和趋势 Maintain product competitors and health care environment knowledge 竞品和医疗行业相关知识 Provide support to department projects and take initiative in creative ideas of execution excellence

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

  • Bachelor Degree in Public Health, Medicine, Marketing or related field

Experience & knowledge:

  • At least 3-5 years working experience in product management
  • 3-5年产品管理经验
  • Familiar with existing medical and biological products regulations and policies,knowledge of online marketing channels
  • Solid working knowledge of market research, product sales and promotion activities

Core competencies:

  • Excellent communication skills and interpersonal skills,

具备优秀的沟通技巧及人际交往技巧

  •  Experience in project management and event planning/execution is desired
    • /执行方面的经验
  • Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans
    • /策略活动及准备销售计划
  • Fluent in both English and Mandarin

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Please note you are leaving the corporate site of Sanofi and are being redirected to our applicant tracking system, Workday, which allows you to apply to our open positions.

Continue

Here's who you know at Sanofi!

Reach out to find out more about our company, this opportunity and request a referral.

Please note you are leaving the corporate site of Sanofi and are being redirected to our applicant tracking system, Workday, which allows you to apply to our open positions.

Continue