Support the new product launch and development of brand strategy
Plan and implement marketing campaigns in target group to increase market share and meet the growth ambition
Support new product launch Participate in brand strategy and action plan development Understand and implement both strategic and tactical plan to realize market opportunities Take lead in the innovative Marketing programs development and drive execution excellence Manage budget within agreed limits 既定的范围内管理预算 Analyze and interpret existing and potential market conditions and make recommendations to management Maintain good engagement with KOLs KOL保持良好沟通 Develop Speaker management system and maintain operation excellence on speaker management Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc. 方案的成功，包括市场研究、教育计划、销售培训等 Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment 区域市场和销售同事合作，确保销售人员了解正确、充分和更新的有关产品和外部环境的知识 Stay up-to-date with current technologies and trends in Marketing programs, design tools and applications 前沿的市场营销计划、设计工具和应用的最新技术和趋势 Maintain product competitors and health care environment knowledge 竞品和医疗行业相关知识 Provide support to department projects and take initiative in creative ideas of execution excellence
JOB-HOLDER ENTRY REQUIREMENTS:
Bachelor Degree in Public Health, Medicine, Marketing or related field
Experience & knowledge:
At least 3-5 years working experience in product management
Familiar with existing medical and biological products regulations and policies，knowledge of online marketing channels
Solid working knowledge of market research, product sales and promotion activities
Excellent communication skills and interpersonal skills,
Experience in project management and event planning/execution is desired
Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans
Fluent in both English and Mandarin
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Please note you are leaving the corporate site of Sanofi and are being redirected to our applicant tracking system, Workday, which allows you to apply to our open positions.