Head of Flu Franchise Marketing, U.S. Vaccine
Who You Are:
The ideal candidate is a highly strategic, dynamic, and organized commercial leader who will drive strategy and execution across the U.S. Influenza Vaccine market. This person has a strong understanding of commercial marketing and sales activities coupled with deep understanding of the U.S. regulatory space and ability to manage through a complex operational and product delivery environment. The person will need to be able to create a superior customer and patient experience, as well as embedding Play to Win behaviors in all endeavors. You are motivational, energetic and a respected leader who brings the influenza vaccine strategy to life and engages the organization to adopt new ways of working to achieve the mandate of evolving the Go-To-Market model for Vaccines. You are a clear communicator, able to deliver key messages establishing both the “what” and the “why” with credibility. You are empathetic to understand what feasible given competing priorities and a “champion” is who rallies followership for the transformation through organizational influence.
You will be joining the Adult Business Unit within Sanofi Vaccines and will work closely with teams across the U.S. and the Global Business. The leadership team shares the priority for creating a best-in-class high performing group driving the business forward.
The Head of Marketing – US Influenza Vaccines is a senior level marketing position with overall responsibility for strategy, execution, and performance of the entire Sanofi Influenza Vaccine portfolio. This includes marketed products Fluzone High Dose, Flublok, and Fluzone. With assets clinically proven to differentiate themselves vs. other available vaccines, it will be critical for this leader to develop, communicate and execute the overall strategy for the Sanofi Influenza Vaccine portfolio of products in the U.S. market.
This individual will work closely with key teams across the organization including sales, thought leader liaisons (TLLs), market access, business operations, finance, medical affairs, regulatory, legal, compliance, global marketing, new product planning and supply chain. In addition, this leader will need to collaborate and influence across global teams such as Global Franchise Marketing and Industrial Affairs on a regular basis. This individual will be responsible for the strategic direction and marketing execution of all influenza education and brand messaging to healthcare providers and patients.
This role reports to the VP, Head of U.S Adult Vaccines Business Unit, and will be part of the Adult Vaccines Business Unit Leadership Team. Reporting to this role will be Brand Marketing, Consumer Marketing, Portfolio and Std Dose Market, and Digital Marketing. This position will be based in Bridgewater, NJ.
Sanofi US is only considering candidates who are currently legally eligible to work in the U.S. Company-paid relocation benefits will be provided for this position.
Essential Job Duties and Responsibilities:
Deliver the strategic leadership and vision for U.S. Influenza Vaccine portfolio
Responsible for U.S. Influenza Flu Vaccine performance including unit demand, revenue, operating expenses and business operating income
Responsible for competitive analysis and positioning of Sanofi Influenza vaccine portfolio products in the increasingly competitive U.S. market
Develop and enhance brand strategic and tactical plans
Work with global and US team to develop plans for “protection beyond flu”, and lead U.S teams through branding, positioning, pricing, patient/customer education and sales forecasting
Lead go-to-market assessment for future influenza pipeline assets. This includes size and structure for sales, TLLs, marketing and patient services
Gain organizational alignment in the development and presentation of future years strategic and 1-year tactical plans prior to implementation
Recommend and drive the alignment of resources and initiatives to achieve short-term and long-term brand and portfolio growth
Prioritize and manage marketing team’s work to ensure resources are focused on key initiatives
Accountable for recommendations on brand life-cycle management and gaining alignment from multiple stakeholder groups, including senior leadership. Works closely with Global Marketing to identify new product opportunities and management of global supply planning
Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups across influenza immunizations.
Ensures effective agency relationships are managed and developed in support of key initiatives. Selects, refines, and ensures alignment with groups of vendors used for therapeutic area programs and projects
Works closely with the Market Access team on pricing and contracting strategies and implementation
Unites and develops the commercial team by communicating direction, establishing challenging goals, setting high standards and expectations, developing talented people, and recognizing outstanding contributions
Has responsibility for oversight and effective management of all team members (i.e., direct and indirect reports) to include but not limited to the following:
Annual objective setting
Mid-year and end-of-year reviews
Coaching and counseling as appropriate
Recruitment, selection, development, and retention of talent with focus on building a diverse and inclusive team
Managing, directing & measuring work on an ongoing basis.
Provides timely constructive feedback to ensure quality of work meets or exceeds company standards
Bring new ways of working and implementing agile approaches to enhance speed to market, execution iterations, and customer engagement within our digital strategy
A minimum of a Bachelor’s Degree is required.
MBA Degree is preferred
A minimum of 10 years’ pharmaceutical or vaccines experience in marketing is required
A minimum of 5 years of progressive leadership /people management experience is required
A minimum of 8 years of product management / marketing experience is required
Deep understanding of U.S. Regulatory is required
Strong understanding of Commercial Marketing and Sales is required
Selected candidate will possess experience in end-to-end product life cycle internal and external strategy deployment
Demonstrated experience in Product Launches is required
Experience in developing, partnering, and maintaining trusted internal relationships with key stakeholders is essential, i.e. Sales LT; Global Franchise Marketing; Industrial Affairs; Medical Public Affairs
Experience in leading and managing strategic marketing cycles is required
This position may require up to 25% overall business travel
Demonstrated experience in the US healthcare market (preferably in vaccines)
Proven ability and prior experience leading significant transformational change while simultaneously managing business performance and team engagement.
Ability to both “think big” and manage the details
Experience with marketing strategy creation, strategic analysis and planning, project management
Excellent interpersonal skills to negotiate, communicate, present, persuade a point of view
Ability to demonstrate the Sanofi Play to Win behaviors: Stretch, Take Action, Act in the interest of patients and customers, Sanofi First
Excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of organization
Exceptional leadership skills with proven ability to develop next generation leaders
Ability to work effectively in a matrixed, multi-cultural, global organization
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #GD-SP; #LI-SP
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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