Consumer Research Manager

• Location: Budapest-Hungary / Bucharest-Romania / Kijev-Ukraine / Warsaw-Poland
• Remote working: 60% home 40% office
• Job type: Permanent, full-time

About the job

At Sanofi Consumer Healthcare, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like MagneB6®, Essentiale (Forte)®, Nospa®, Ibalgin®, Algopiryn®, Eneterogermina®/Normaflore®, Dulcolax/Guttalax® and others to help more people play an active role in their health.

We are looking for a Consumer Research Manager to join our Consumer&Market Insights team in Central Eastern Europe (CEE), reporting to CEE CMI Lead.

Main responsibilities :

• Impact on the business strategic roadmap with a consumer perspective and CEE market needs’ understanding in close cooperation with Brand Managers
• Coordination of research activities in the CEE Zone for some brands
• Coordination of some cross-brand studies for all Sanofi categories across CEE
• Analysis of data/facts/insights on assigned brands  to enrich the business decision process and creative development
• Leveraging access to data/insights/trends and simplifying the digestion
• Proactively identify the sources of growth for the brands being responsible for, and propose directions for new opportunities, giving input to the business plan and monitoring deployment
• Drive the integration of insights into business strategies and Zone activities, being a sparring partner and consumer advocate when taking part in the most strategic communication creation process for the relevant brands and controlling communication testing due to the protocol
• Identify the knowledge gaps and propose market research plans
• Collaborate effectively with neighboring functions such as the Shopper Team, HCP Team, as well as with the Performance Team and the Commercial Team

About you

Experience:

• 6+ years of professional experience in market/consumer research
• Previous experience on the research agency’s side (work with consumer insights)
• Proven work experience in managing international research projects
• Work experience in OTC/ healthcare / pharma agency is a plus

Skills:

• Safe navigation between different research approaches and methods
• Analytical thinking, passion to find and connect the dots
• Ability to build data-driven strategies for overall business, marketing and sale
• Ability to analyze reports / draw conclusions, and recommend actions based on them
• Creating concise and impactful  decks with conclusions and recommendations
• Great presentation skills
• Passion for understanding consumer behaviors
• Desire to contribute your own ideas and take actions
• Team spirit, persuasiveness & influential skills, highly collaborative

Education:

• Bachelor's degree in sociology, psychology or economics/business
• Master's degree is a plus

Language skills:

• Fluency in written and spoken English
• At the same time fluency in written and spoken Hungarian/Romanian/Ukrainian

When joining our team, you will experience:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• An attractive, market-oriented salary and cafeteria benefits
• Flexible home office policy, with a possibility to work up to 60% of time from home / where you can easily schedule your office days

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!