The job holder is required to generate new business value, to unlock new opportunities, to drive new growth, and to deliver new efficiencies of the GenMed Foundation business, needs to ensure sustained growth of the face of changed market dynamics & trends which requires agile reinvention to continue evolving in future
Achieve sales targets for relevant focus range and work closely with sales/ marketing/ portfolio management to ensure full consistency and deliverables by relevant team
Transform business and operating models to deliver breakthrough value across diabetes, hypertension, anti-infectives & other EP portfolio mix, through defining agile GtM models while embracing digital space
Define & implement allocation of foundation virtual business leads & associates resources to ensure maximum profitability & ROI
Contribute to strategic decisions to be reflected on foundation business growth initiatives
Pursue new innovation-driven opportunities through partnerships with 3rd parties and define new innovative business models supporting direction
Lead customer engagement transformation ensuring differentiation driving transformation in our GtM operating model
Define bold ambition that goes beyond incremental trends to be integral part of strategic planning & long-term plans if needed
KEY RESPONSIBILITIES AND DUTIES:
Customer’s engagement & Virtual business teams’ leadership:
Set Customer engagement strategy. Strengthen the company positive perception positioning market & among competition Customer impact through personalized MCE and develop the breadth of customer engagement
Act as ‘change agent’ by persistently putting our customers at the center of our approach and moving from a brand focus to portfolio approach, maximizing portfolio synergies at customer level
Design & tailor virtual business teams supporting 2 foundation lines to have consistent approach through omnichannel orchestration model to reach targeted HCPs either visited by foundation teams & e consented HCPs
Lead & manage mega projects execution as NMD/ HCP & Telemedicine and e -consenting project utilizing Sanofi resources behind in efficient and innovative way
Create and implement customized, trusted, and relevant customers experiences leading to lasting relationships and ultimately delivering better patients’ outcomes
Maximize customer experience for F2F interactions and opportunities to drive HCPs digital reach
Accelerate Omnichannel transformation, technology adaptation and Data driven decision
Define customer Journeys and engagement opportunities; Nurturing a profiling approach based on attitude toward innovation: a starting point for Customer Journey building
Deliver Cross-functional General Medicines Customer Engagement Plans (Marketing / Medical / Communications) dedicated mostly to prescribers but moreover Health Authorities / and related decision makers
Work closely with medical, marketing teams & feed them back with customers insights to develop right level of contents to ensure delivering attractive, rich contents to our targeted HCPs during customers engagement journey
Enhance Global-to-Local interactions with Global and Regional Customer Engagement teams and exchanges to co-create strategy and tactics at MCO level
Develop Customer experience ROI and real time customer data collection
Achieving the annual sales target and implementing the company’s strategy
Achieve sales targets set for relevant virtual business teams and other defined qualitative KPIs that will support foundation business overall achievements utilizing GtM model in real practice model
Tailor set of KPIs that will reflect transformation model progress & impact on business from both quantitative & qualitative elements with high level of customers satisfaction
Set & monitor team progress through regular business reviews to ensure having right deliverables or milestones as planned
In full collaboration with foundation promotion lines to set right targets, assess progress in full autonomy
Contribute to Budget planning and submission in line with budget figures and follow up on execution in performance management setting along with Business owners
Customers profiling & Resource’s allocation in GtM Model
Lead change in having right HCPs persona as per teams’ inputs, customer experience & 3rd parties support to develop right customer engagement strategy across foundation business
National E-consenting project utilization to unlock market potential & improve reach with rich contents while focus on efficiency
Ensure organization’s strategic choices are translated into downstream implementation options to avoid dilution of value
Support in formulating the annual strategic exercises ‘Foundation activation plan” reflecting real virtual market potential shaping environment toward innovative busines model
Performance management of Customer Engagement and virtual business leads through setting and reviewing priorities. Providing appropriate and timely feedback about performance and coaching team members to help them achieve their goals
Supports the professional and career development of the team by identifying the skills and competencies that employees need for their current and prospective roles and provide opportunities to learn and practice new skills
Leads the building of a motivated and engaged team using formal and informal recognition, regular communications and the encouragement of cooperation between individuals and teams
Abides by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.
Responsible for oversight and compliant leadership of all of customer-facing activities, patient support and professional relations.
Strengthen company internal controls.
Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role
Health, Safety and Environment Responsibilities:
To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:
Support and conform to Company HSE rules and procedures to ensure a safe, healthy, and pollution free work environment.
Engage the HSE department in the related activities (where applicable), and be sure that the work performed is in compliance with the local HSE regulations, Corporate HSE Policy and key requirements.
Demonstrate commitment to HSE through active involvement in the related programs and campaigns.
Follow HSE guidelines and take all necessary measures applicable to effectively implement the ‘HSE action plan (PASS)’ in work area and the activities.
Promote and follow the HSE rules and ‘Act responsibly’ to protect yourself and others from an injury and ill health conditions while at the work locations and/or while using road e.g traffic rules, emergency evacuation procedure, medical surveillance, healthy lifestyle etc.
Follow the company’s road safety program.
Periodically check and ensure all cars (including the team member’s car) are timely serviced and maintained and are in roadworthy condition, which includes but not limited to checking physical condition of the car, validity of the driving license, car insurance, maintenance record, tire conditions etc
Identify HRD (High risk Drivers) and make recommendations for the training.
Attend HSE training and schedule the team members to attend the same.
Report all the accident/ incident (if any) to the HSE Manager and investigate within the area of responsibility.
Thoroughly read all HSE instructions, procedures, policies issued by the Company, and comply with its requirements. Escalate any doubts or uncertainties to the Line Manager.
University degree (pharmaceutical background)
Marketing Background is a must .
At least 5 to 7 years successful track records for marketing /strategic projects achievements.
People management experience is key
MBA holder or Major marketing will be a plus
Strong ownership and excellent communication / influencing skills
Excellence in business sense, innovation mindset
Ability to deal and to utilize authorized promotional platforms
Highly organized, Result-oriented and collaborative
Presentation skills & Problem solving
Play to Win Behaviors:
Stretch to go beyond the level we have operated at up until now.
Take action instead of waiting to be told what to do.
Act in the interest of our patients and customers.
Put the interests of the organization ahead of my own or those of our
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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