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Director, HCP Portfolio Marketing Dermatology & Respiratory - US

date posted 10/29/2020
contract type Full time
job id R2572262
location Cambridge, Massachusetts

Position Overview:

Manage the design, development, maintenance and compliance of key digital channels and content to support HCP marketing programs across the US DUPIXENT® Franchise, including:

  • Non-personal promotion with a focus on email and third party partners

  • Digital/mobile display media and programs

  • Websites

  • Social initiatives

  • Performance reports and optimization

Lead the advancement of the HCP digital approach with focus on data, personalization, triggered messaging and channel integration; implement roadmap in partnership with the field force and IT.

Drive consistency, coordination and digital platform implementation across the DUPIXENT® Franchise to deliver a positive customer experience and strong cross-indication integrated digital ecosystem.

Partner closely with indication marketing teams, media lead, IT, technology vendors, agencies, and other functions to ensure integrated delivery across all channels. 


Key Responsibilities:

In partnership with indication marketing teams and media lead, you will develop and manage online brand campaigns to raise brand awareness, drive engagement and prescribing.

  • Partner with hcp indication marketing teams to design, develop and execute an industry leading social media presence for the Franchise

  • Partner with HCP indication marketing teams to design, develop and execute an industry leading digital display presence for the Franchise

  • Evaluate and implement technology to support business requirements.

  • Effectively partner with and manage key suppliers, agencies and vendors.

  • Continually review and analyze digital content, programs and inventory to identify opportunities for improvement.

  • Use learnings from usability, market research, competitive intelligence, digital metrics and others to recommend strategies to enhance/better the customer experience.

  • Apply the learnings over time to existing and new initiatives

  • Utilize KPIs and analytics dashboard to streamline and recommend opportunities for enhancement and optimization of digital marketing programs.

  • Responsible for QA, compliance and the planning and budgetary control of all digital marketing programs and suppliers.

Experience and Required Skills:

Basic Qualifications:

  • Bachelor’s Degree

  • Must have 8+ years US focused marketing experience with at least 3-5 years pharmaceutical/biotech US focused marketing experience including expertise in hcp focused digital marketing

Critical Skills:

  • Experience in key principles of brand management, professional promotion, and digital marketing

  • Proven ability to work in matrix organizations and with Alliance partners

  • Strong commercial business acumen and ability to clearly communicate technical concepts to non-technical groups; digital marketing technology experience

  • Strong collaboration mindset, problem solving abilities

  • Clear communicator, natural change agent, pro-active

  • Ability to work independently and to manage a multitude of projects

  • Experience successfully implementing and optimizing digital marketing programs

  • Hands on leader, willing to roll up their sleeves and move projects and teams quickly towards achieving milestones

  • Eye towards innovation and passion for selling, planning and implementing new approaches

Location:

  • Position is located in Cambridge, MA

  • Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.

The successful candidate will be required to sign and execute a restricted covenant upon hire.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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