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A Range of Possibilities

Consumer data & Audience Specialist M/F

date posted 09/21/2022
contract type Full time
job id R2649623
location Gentilly, France

Le contenu du poste est libellé en anglais car il nécessite de nombreuses interactions avec nos filiales à l’international, l'anglais étant la langue de travail.

OUR TEAM

  • Our team is part of the Consumer Experience and Analytics division whose mission is to deliver future-proof insights & capabilities driving CHC decision makers forward to create purposeful omnichannel consumer selfcare experiences, beat competition and deliver brand love and ROI
  • The position sits in the Integrated Consumer Engagement team. This team is in charge of managing strategies and partners regarding offline and online media, content and creative strategy and audience data-driven marketing and performance monitoring. We are a team of experts who are empowered to shape, pilot and execute future-forward strategies, in collaboration with local and global marketing and digital teams

MAIN RESPONSABILITIES

  • You will contribute to the data transformation of Sanofi Consumer Healthcare by ensuring the execution of the consumer data strategy and by continuously improving it
  • You will handle a variety of marketing, digital and business data (digital media campaigns, social and web listening, brand websites 0/1st party data, CRM data, etc) with a focus on internal consumer data (0/1st party data) to build relevant analysis and recommend activations to marketing teams
  • Monitoring the implementation of the consumer data strategy in the countries and supporting countries to achieve Sanofi consumer data ambitions. Also contributing to keeping this strategy up to date considering evolving digital ecosystem
  • Growing internal consumer data capital
  • Monitor volume of 0 and 1st party data on brand websites and recommend actions to countries to generate and capture data all along the consumer journey
  • Liaise with the Digital team to ensure efficient tracking of the data to turn data into insights and activation
  • Recommending audience segmentation and targeting
  • Leverage all available data to support the marketing teams into building their audience segmentation
  • Analyse data from social and web listening to optimize audience targeting and content
  • Identify and segment high value audiences from 0/1st party data and build these audiences into Google Analytics and other CRM platforms for media activation
  • In collaboration with the Digital data science teams and the Business intelligence teams, build propensity modelling audiences and work on consumer lifetime value models
  • Enhancing the current consumer data strategy by identifying new relevant consumer data analysis and use cases to serve business needs
  • Define the methodologies and test use cases in collaboration with countries, ensuring efficient test protocol and measurement
  • Execute the use cases and deliver the analysis
  • Document the best practices and scale the relevant use cases to all Sanofi brands through the regional squads

PROFILE

Experience

  • first successful experience in digital marketing data analysis (3-4 years in permanent employment)

Soft skills

  • rigorous, curious and autonomous; team worker

Technical skills

  • strong interest in research and effectiveness measurement
  • strong analytical & synthesis skills
  • familiar with BI tools (Power BI, Data Studio)
  • knowledge of media platforms (Google Marketing Platform, Facebook Business Manager), website analytics (Google Analytics), social listening techniques and CRM practices
  • master SQL and ideally a programming language (R or Python), knowledge in cloud platforms is a plus (Big query, Google cloud, Google ads data hub)

Education

  • M2 degree (engineering schools, business schools, universities) with a specialization in statistics / data analysis / data sciences

Languages

  • fluent in English

If you feel you have the required experience please apply, alternatively contact directly Rahmatoullah.Barry-ext@sanofi.com for more details.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

As part of its diversity commitment, Sanofi is welcoming and integrating people with disabilities.

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