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A Range of Possibilities

Group Brand Manager

date posted 01/14/2022
contract type Full time
job id R2630118
location Ho Chi Minh City, Vietnam

Responsibilities:

Category, Brands & Portfolio Strategy implementation

  • Drive the execution excellence and ensure of the alignment with the Global/ Zone brand strategies in the local market
  • Slightly adapts to local needs if necessary and strives for reapplication as much as possible
  • Focus on excellence in execution of all global/ zone projects and launches
  • Inputs into global/ zone strategy to ensure local realization
  • Shares best practice from local market to Zone

Consumer, Customer, HCP and market understanding

  • Identify specific local consumer insights to maximise the implementation of global/ zone strategy and identify potential local business opportunities
  • Works with consumer insights manager to get optimal consumer/ shopper / Healthcare Professionals understanding for the category (market, brands, competition, media reach & mix)

Market Analysis:

  • Regularly conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize local action plans
  • Apply market competitive information including healthcare environments to develop an action plan to strengthen brand position

Financials and P&L Accountability

  • Local Category / Brand P&L accountability
  • Facilitate and guide the team to develop and ensure approval of budgets for the brands within the assigned category. Prepares F1, F2 reviews as well as annual brand Budget
  • Monitor marketing/ advertising budget and ensure expenditure is as per planned activities/ initiatives and within the budget

Performance & Operations

  • Prepare the monthly, quarterly and annual achievement of the KPIs:
    • Sales volumes and net sales values
    • Growth in value and volume over previous year
    • Market share evolution in terms of value and volume
    • Evolution of brand equity and brand health indicators
  • Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget.
  • Evaluate the effectiveness of promotion and advertising programs, making recommendations for improvements to maximise brand performance.
  • Manage delivery of accurate and timely demand forecasts to the Supply Chain department so that stock availability in the market is guaranteed
  • Lead regular updates on marketing plans and key tactics for the brands provided to the sales and trade marketing teams during cycle meetings and sales conferences
  • Ensure that the sales, supply chain, procurement and production teams are aligned
  • Follow-up on execution of the approved brand plans and design proposals to anticipate risks and/ or augment business opportunities
  • Supervise design, approval (of material, content and quantity), production and timely distribution of all promotional materials, to be used by sales and trade marketing teams
  • Proactively contribute to the development and implementation of trade marketing strategies for the brands within the assigned category, handled by the Trade Marketing Manager and in coordination with Sales

Brand Team Partnership/ Leadership

  • Be an active and proactive key member of the core and extended brand team
  • Create a sense of common purpose across local extended brand team and cross- functional teams and shares business/sales imperatives, by establishing clear and positive messages about what needs to be achieved.

Lead Business Continuity projects of CHC in Vietnam

  • Closely connect with Regulatory to inform to all relevant functions heads up for the visa expiry to kick off the project and to inform commercial team (marketing, trade marketing, market access, sales team) for promotion activity reflection and tendering plan.
  • Collect long term sales forecast from marketing team to liaise with Supply Chain on production/ supply planning to reassure sufficient inventory for sales
  • Connect with sales operation, market access and Supply chain sales team for short term inventory quota control/ allocation by channel, by region.
  • Liaise with Marketing, Supply chain and Finance team to analysis Brand P&L / BOI due to impact of inventory, sales, development cost, cash flow, etc rooted from the visa expiry situation for effective decision by Local/ Zone/ Regional Management Committee.
  • Work with the local relevant functions (basically Regulatory, Manufacturing site, Supply Chain, Marketing, Finance, CMI, Industrial development, etc) to drive and supervise continuous commitment, risk assessment and contingency planning with financial and promotion impact base.
  • The project is considered to be completed after visa approval gained and stock build for business back and in some case until originator status is achieved.
  • Inform to Cambodia team on the implied impact for supply/ visa for Cambodia portfolio, mainly with share SKUs between Vietnam market and Cambodia market.

Drive excellence and consistency to raise marketing competent embedding with Global Bu Target Operating model:

  • Develop marketing quarterly performance dashboard
  • Simplify and synergize the critical templates to improve Marketing team operation excellence: A&P allocation, tracking

Ideal Experience & Competencies

Experience

  • Experience in marketing professional w/ background in Consumer goods and healthcare (preferably with OTC background)
  • Proven success in growing brands
  • Previous experience working in matrix organization experience is preferred
  • Ability to own and managed to grow brands
  • Able to read and interpret market data (IMS, Nielsen, Euromonitor)

Competencies

  • Executional excellence and leadership in driving brand growth in local market and channels
  • Strong analytical thinking, action planning and organizing
  • Strategic thinking, creativity and problem-solving
  • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
  • Ability to be flexible and adapt quickly to changing strategies and priorities
  • Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations

Languages

  • Fluent in spoken and written English

Qualification

  • B.A degree, preferably Marketing Major or business studies

#LI-SEA

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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