Digital Manager
At Sanofi Consumer Healthcare, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Buscopan®, Nospa®, Eneterogermina®, Allegra®, Dulco®, or Essentiale® to help more people play an active role in their health.
Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Digital Manager to join our Central Eastern Europe (CEE) team. You will be responsible for managing the whole portfolio of CHC products in terms of their digital footprint and communication strategy. In cooperation with internal resources as well as external media agencies and global team, the role of the Digital Manager will be to unlock the highest value from each of the digital touchpoints.
Sanofi is committed to bringing innovative self-care solutions to people all over the world to manage their personal health so they can live healthier, fuller lives. Digital is becoming a valid part of that as digital communication can influence consumer choices all along the purchasing funnel. We are looking for a person passionate about the online world with first-hand experience of handling digital campaigns from design, through setup, optimization and ROI analysis to help Sanofi achieve its business ambitions.
About growing with us
Your main responsibilities will be:
Definition and strategic management of digital communication for CHC brands
Development of Sanofi digital competences to stay ahead of competition (organising workshops/ trainings/ best practice sharing)
Ongoing management & optimisation of best-in-class digital campaigns (Precision Mktg/ SEM&SEO/ Content Mktg)
Cooperation with internal stakeholder, agencies and Global Digital Team on frequent basis
Advising Marketing team in finding solutions to deliver business objectives via digital tools
About you
Must to have:
University degree
Overall +3 years work experience in Marketing or Sales functions with +2 years working knowledge and experience of online marketing channels
Practical experience in managing cooperation with media and digital agencies
Fluency in English (written & spoken) language and Ukrainian language
Ideal candidate will also manifest:
Readiness to question status quo & being on the lookout how to make things bigger and better
Strong strategic thinking and ability to connect digital activities with their business impact
Good understanding of marketing objectives and brand strategy which is to be reflected in all activities & touchpoints
Strong analytical skills with ability to build recommendations and propose improvements on the go
Ability to work collaboratively and constructively in cross-functional, multicultural environment
Ability to leverage media and creative agencies and media platforms of key partners
Best in class knowledge of digital landscape, trends and innovations
Fluency in working with data tracking tools (Google Analytics)
Experience in working with key publisher tools (FBM, DV360, Google Ads) is nice to have
Specific knowledge of platform requirements in terms of creatives, targeting and measurement
What we offer at Sanofi:
- An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
- Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
- Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
- An attractive package of benefits
- Employee Assistance Program (mental health support, legal and financial consulting)
- Gender neutral paid parental leave as well as volunteer days
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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