Go to search Go to main content

A Range of Possibilities

Customer Engagement Manager

date posted 09/11/2019
contract type Full time
job id R2517031
location Prague, Czechia

What is the purpose of this role?

  • Lead Local customer segmentation/personas, identify and activate adequate channels and contents per segment in order to engage, create loyalty and value for our customers and for Sanofi Primary Care
  • Transform Go-To-Customer model to an agile, sustainable and flexible model
  • Lead the local customer engagement plan and implement in line with the brand marketing MCO/Cluster strategy
  • Define the long-term strategy to achieve excellence in omnichannel activities and customer engagement and take the necessary steps to implement a strong MCE, in permanent collaboration with marketing, medical and key support partners (ITS, Business Operations & support, legal, compliance, regulatory affairs…)

What are the main responsibilities?

  • Customer Engagement (CE) strategy and operational plan preparation and execution in constant collaboration with the marketing, medical and commercial team
  • Customer insights & needs collection with the support of BOS dept as the basis for CE operational plan
  • Content strategy creation and execution in respect to positioning and messages delivered by marketing
  • Preparation of well-articulated requirements regarding channels development to be presented to BOS dept. and further channels effective usage with Omni-Channel approach
  • KPIs set up & monitoring in cooperation with BOS strong input, with respect to external and internal benchmarks
  • Proficiently pulls analyses and shares data on monthly and quarterly basis to highlight insights and make actionable decisions with marketing and commercial team.
  • Develop or adapt customer/brand value propositions aligned with MCO/Cluster value proposition
  • In cooperation with BOS dept. undertake ROI analysis on customer engagement strategy in key brands to provide Country Head with recommendations to ensure that all MCE opportunities are well captured/optimized

Requirements:

  • University degree (medical field would be an advantage), preferably an additional education in Business Management or Marketing field.
  • Minimum of 3-5 years experience in pharmaceutical or FMCG industry or marketing field, in an international environment.
  • Excellent Czech/Slovak and English language knowledge and skills (written and oral),
  • Marketing knowledge, strategic analysis and planning, project management, IT knowledge and skills (Outlook, Word, Excel, PowerPoint), proven project management skills, communication, presentation, persuasion., ability to work cross-functionally.

What can we offer?

  • Work in a friendly environment with a strong culture based on Sanofi values such as courage, respect, cooperation and integrity
  • Possibility of professional development - access to internal recruitment conducted in Czech Republic and worldwide and the possibility of using the knowledge base
  • An attractive package of benefits including medical care, employee pension insurance program, life insurance, home office etc.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Please note you are leaving the corporate site of Sanofi and are being redirected to our applicant tracking system, Workday, which allows you to apply to our open positions.

Continue

Please note you are leaving the corporate site of Sanofi and are being redirected to our applicant tracking system, Workday, which allows you to apply to our open positions.

Continue