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Shopper Marketing Manager* ( all genders)

date posted 04/19/2024
contract type Full time
job id R2728832
location Prague, Czechia

About the job

Sanofi Consumer Health Care is top OTC pharmaceutical company in the Czech Republic and Slovakia. Our portfolio includes successful global brands such as Essentiale, MagneB6, Dulcolax, Mucosolvan as well as iconic local brands such as Paralen, Ibalgin, Endiaron, which are among the most recognized products on the market in the Czech Republic and Slovakia.

Main responsibilities:

  • Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints
  • Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integration
  • Collaborating with key stakeholders (Brand Team, Sales Teams, Legal, Medica, Retailers) to identify, align and prioritize common sales goals for categories development and joint business annual planning
  • Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
  • Participating in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginning
  • Driving shopper analytics, market and competition understanding, brand learnings and action plans
  • Managing shopper budget – part of brand A&P budget
  • Reporting results and recommendations on national and global forum

About you:

Must to have:

  • University degree
  • 3+ years’ experience in shopper / trade / customer marketing
  • Current or previous experience in Consumer Healthcare or FMCG companies with proven track record of driving market share growth
  • Ability to build long-term shopper strategy, based on shopper insights and aligned with brand strategy
  • Thought leadership in deriving shopper insights, based on qualitative and quantitative data
  • Fluency in English (written & spoken) language

Ideal candidate will also manifest:

  • Business or scientific background, Bachelor degree, MBA is a plus
  • Sanofi Consumer Health Care is top OTC pharmaceutical company in the Czech Republic and Slovakia. Our portfolio includes successful global brands such as Essentiale, MagneB6, Dulcolax, Mucosolvan as well as iconic local brands such as Paralen, Ibalgin, Endiaron, which are among the most recognized products on the market in the Czech Republic and Slovakia.
  • Minimum 3 years’ experience including trade marketing / shopper marketing / customer marketing
  • Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
  • Executional excellence in preparing trade materials (POS, promo sets etc)
  • Strategic skills – ability to build long term shopper strategy aligned with brand strategy
  • Ability to create shopper insights based on qualitative and quantitative data
  • Creativity and problem-solving approach
  • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Brand Team, Sales Teams, Legal, Medical etc.)
  • Flexibility to adapt to constantly changing business environment
  • Digitally Savvy
  • Knowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional asset
  • Excellent communication and presentation skills (both written and spoken) in Slovak and English

What we offer at Sanofi:

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
  • Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully.
  • Contract of employment.
  • Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days.
  • An attractive package of benefits, including company car
  • Employee Assistance Program (mental health support, legal and financial consulting).
  • Gender neutral paid parental leave as well as volunteer days.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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