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基层医疗事业部数字化市场团队-Digital Marketing Manager-上海

date posted 10/14/2021
contract type Full time
job id R2618307
location Shanghai, China
  • In collaboration with HQ Digtial team and GtM team to drive digital transformation in BU particularly on the part of digital platform implementation(e.g. Task Manager, WeCom based new CRM, etc.), also responsible to conduct communication and training for filed force or marketers according to BU’s business focus
  • Responsible for digital platform operation as supporting force from BU digital team, provide support to field force’s to solve the problems or deal with inquires in digital operation, also capture the business needs and agilely feedback to CE/DAC to close the loop of digital transformation
  • Responsible for BU’s digital asset management(e.g. iPad & 4G card) including the budget control and the usage monitoring
  • Responsible for team’s overall OP budget management, coordinate with other team members on budget allocation and spending tracking to make sure the consumption is in line with phasing and well disciplined
  • In collaboration with CE to build up and improve digital capability of field force and marketers through strategic digital initiatives to mobilize the digital transformation internally and support BU maintaining the leading position in terms of digital capability in pharma industry

Education:

  • Bachelor or above

Experience & knowledge:

  • Proven experience in Multi-channel Marketing, SFE or Insights & Analytics functions
  • Good understanding on marketing strategy, sales and marketing operation
  • Skilful data processing capability, experience in data modelling and data consumption
  • Excellent inter-personal and interpretation skill

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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