About the job

As an iconic brand of SANOFI CHC, Mucosolvan has been highly recognized by doctors, HCPs and consumers globally, as well as having acquired wide awareness and reputation in China. Mucosolvan origins from German containing active ingredients that works by dissolving phlegm and facilitating its elimination. Mucosolvan is used in adults and children for the treatment of secretions in acute and chronic bronchial and lung diseases.

The Brand lead of Mucosolvan is responsible for brand health and performance, overall business completion of the brand in charge in the local market.

Detailed scope and responsibilities cover:

✓ Lead in designing and translating Brand Strategy into a National Brand Building Plan which provides brand value drivers and brand and customer priorities, rooted in local insight and to create concrete Brand Marketing Plan(BMP) to ensure flawless deployment of brand communication and activation in the market.

✓ Measurement: (1) Brand love building with result tracking (2) Growth ambition with market share achievement (3) Business deliverable including topline and bottom-line.

✓ Lead and coordinate the interface across global team and local leadership team by matrix communication in designing strategy, deployment and execution with alignment and coherence for overall brand management.

✓ Lead inclusiveness of local insight in consumer, real needs and high relevancy in brand strategy and business building block, by adapting global strategy into local for aligned growth ambitions across the stakeholders including global brand team, local SP/commercial team, and other multi-functional teams.

✓ Lead the solution finding and make sure the execution moving forward by continuously engaging with global and local team for Supply and sourcing decisions for business continuity .

✓ Built as a bridge in between global and local stage by increase the sharing and presence, best practice, voice of China, and empowerment in resource and learning from global and other region/country teams.

✓ Merge local insight in consumer, commercial and operation process and global process to have synergic effects, support agility, and serve to the business target. Key Accountabilities:

Main responsibilities:

◼ NATIONAL BRAND BUILDING PLAN (NCBP)

✓ Lead development of National Brand strategy and Building Plan, rooted in insight from the Category & Consumer.

✓ Shape brand Fundamentals including TA identification, segmentation, source of volume, brand proposition and other brand discriminator.

✓ Ensures cross-functional inputs such as customer & shopper trends, financials and consumer attitudes and behaviors are appropriately reflected in NCBP for the group of brands in chargeingly.
✓ Measures progress against key value drivers and ensures take-up in BMP via Jobs-to-be-Done and Measurable objectives.

✓ Validate and consolidate marketing plan and assets from global with local insight to serve to brand building, activation and commercial on time.

◼ BRAND MARKETING PLAN (BMP)

✓ Lead to build Brand love and competitiveness against market and competition.

✓ Oversees the creation of BMPs including; brand audit, Jobs to be done, activity plans, Scorecards & management of 6 Ps (e.g. Pricing).

✓ Leads the multifunctional team (Brand Development, trade marketing, supply chain, finance) through brand planning process, delivery of plans and monitoring of brand performance to implement appropriate plan changes.

✓ Accountable for deployment of integrated brand communications per communication strategy and campaign idea in Think Big Packs, development of any local communication requirements, and brand budgets.

✓ Lead and manage agency to deliver brand love measurable target and commercial target by linking E2E realization from briefing, deployment, and execution.

✓ Coaches teams in skills and competencies so they can adequately evaluate, develop and deliver brand and customer plans.

◼ INNOVATION & RENOVATION

✓ Deliver market- and customer-knowledge with insight to drive innovation platform projects to ensure requirements of brands will be met.

✓ Shape and lead design the pipeline strategy and realization to fulfill SP target of brand.

✓ Lead the team to follow the process of NPD/NPI for on-time delivery, elevate the quality and success of innovation based on consumer insight deep-dive and competitiveness. Responsible for launch/ re-launch management; building plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

✓ Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with communication teams and agencies (PR, BTL ...)

✓ Lead the monitoring and reviewing of effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.

◼ RESOUCE MANAGEMENT & TEAM DEVELOPMENT

✓ Responsible for A&P budget to drive sales growth (both top line and bottom line), and share growth.

✓ Has capability to improve efficiency in resource mapping, allocation, and E2E operational excellence.

✓ Capabilities in business understanding and drive mitigation, business risk & opportunity management, resource re-allocation to deliver target.

✓ Has a team as direct reports to coach and develop if applicable.

✓ Other tasks assigned by line manager and SANOFI CHC leadership team

About you

✓ Bachelor’s degree above

✓ At least 7-10 years OTC brand management experience, FMCG experience is a plus.

✓ E2E business understanding, operation excellence and brand development experience

✓ Knowledge and familiar with channels Metrix including hospital, pharm-retail, O2O and Ecommerce.

✓ Manage stakeholders in multi-functional teams, and Ability to work and multitask in a fast-paced environment. Proactive and good communication with local and global teams.

✓ Strong analysis skills and data driven and project management skill

✓ Strong presentation and communication skills with good command of English.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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