Trade Marketing Manager
Job title:Hospital & Trade Head, China CHC
Hiring Manager: Vincent Yi
Location: Shanghai China
20% Remote working, 80% in the office and 20% of travel expected
Job type: Full time/ Fixed Term
About the job
JOB PURPOSE: Develop & implement E-Commerce trade marketing/channel development strategy and activities to support E-commerce business growth in China, including Cross-Border and Domestic businesses. This includes digital sales E-commerce support; as well as tracking & monitoring of trade partners and E-Commerce platform performance. The primary responsibility of this role will be to focus on Sanofi’s Alibaba or Tencent Partners.
Main responsibilities:
KEY ACCOUNTABILITIES: · Serve as subject matter expert across a range of performance driven marketing channels, managing the day-to-day operations and agency counterparts to unlock growth. · Set a roadmap and drive over-arching channel strategies for brand platform flagship and Sanofi Flagship stores, driving to direct response commerce sales goal. · Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs · Obsess channel-right creative, working cross-functionally to educate, empower, and enable Sanofi products & storytelling to show up best-class-in- on strategic platforms. · Lead learning agendas, inclusive of measuring, optimizing, and disseminating learnings to the broader organization · Build relationships with extended integrated media teams, media partners, our agencies to proactively identify emerging, impactful opportunities on strategic platform and develop plans to leverage them Integrate with categories. · Dive deep into the weekly performance, to understand trends and identify successes and opportunities as well as forecasting future channel performance.
About you
JOB-HOLDER ENTRY REQUIREMENTS: · Experience in E-commerce media, especially on strategic platforms;
know how to use in-platform & out-of-platform
EC sales experience, especially on EC platform and distributer manangement.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN videoand check out our Diversity Equity and Inclusion actions at sanofi.com!
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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