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A Range of Possibilities

Associate Brand Manager_ CHC

date posted 05/09/2022
contract type Full time
job id R2644564
location Tokyo, Japan

Job Title*

Associate Brand Manager (STAC/White Space)

Job Title of Supervisor*

Brand Manager

OPU/Business Unit * 
SSP / Japan

Functional Area *

AMEA Region

Country *  Japan

Site* Tokyo                                                

Basic Purpose of the Job*

An associate brand manager manages marketing activities of an assigned brand either with supervision by a brand manager or with delegated accountability from the manager.  The projects can be a whole range of marketing activities or some parts of them: new product development, brand strategy development, promotion activities such as advertising development, annual brand plan development and management.  It is expected to collaborate with, and potentially lead, multi functionals brand team consists of R&D, regulatory, medical, trade & shipper marketing, finance and so on.   It is expected that his/her activities meet the brand strategy and achieve the annual budget (P&L) and mid-ling term plan.

Accountabilities (1)


Take responsibility on assigned projects:

  • mid-long term brand visions, goal, objectives and strategy.
  • Annual budget – sales and profit.
  • Brand activities internally and externally.

Related Performance Indicators

Strategy and Plan:

  • Short and long term Strategy and Planning outcomes- feedback from local and global stakeholders.
  • Brand P&L to meet budget

Accountabilities (2)


Take responsibility on assigned projects:

  • Brand marketing plans to grow the business.    
  • Sales results – drives a multi-function team   

Related Performance Indicators


  • Brand KPI (e.g. awareness, key image attributes, marketing plan ROI etc.)
  • Research Results (Next Connect etc).

Marketing/Action Plan:

  • Feedback from stakeholders.

Accountabilities (3)

NPD (new product development):

Take responsibility on assigned projects:

  • Product concepts - proposition and claims.
  • NPD management -  scheduling, forecasting, internal approval, etc.  
  • Package design.
  • Consumer research to define the project direction.

Related Performance Indicators

NPD Plan:

  • Timely internal approval (product development gates).
  • Research Results (Package design/STM if applicable).
  • Feedback from local and global stakeholders.


Achievement of new product KPI tracking.

Accountabilities (4)

Contribution to the team and division:

Take responsibility on assigned projects:

Team collaboration:

  • Leadership on a brand team; not only GH marketing but includes GH shopper marketing, IPD (Innovation Planning and Development) and others.

Organization Process:

  • Lead and facilitate cross functional projects to improve operational efficiency and capability.

Related Performance Indicators

Team Environment and Performance

Feedback from local and global stakeholders.

HR/Talent MGMT:

Feedback from local stakeholders

Management and Economic Magnitude

Organisational Structure

Direct reports:  0         

Total reports: 0 

Comments:  Depending on his/her level, an Associate Brand manager is expected to support brand manager to deliver the results or to lead cross functional team on assigned brand projects –managing internal resources as well as external resources such as agencies.



Business/function specific measures:  sales, profit (P/L), market sales and share

Interfaces (e.g. with other functions or business units)*

Customer Hub (Sales/Trade), IPD (R&D), Medical Hub, Regulatory, SCM, CHC management, Global Strategic Marketing.

Required Education

Degree / Education

Academic education, preferably business administration

Major / Focus

Ideally: Marketing, Psychology, Behavior science, Economics, etc.

Required Capabilities (Skills, Experience, Competencies)

Basic Capability for the job as foundations

  • Critical Thinking
  • Problem Solving
  • Creativity
  • Effective Communication -verbal and written

Ideal business capabilities and experiences

  • Project Management
  • Marketing management –analysis, strategy, consumer communication planning
  • Leadership and team management

Required Skills

Business Foundations - accounting basics, basic statistics

Language Skills & Proficiency

Native level Japanese / Fluent in English

Required Competencies

Job Evaluated Against:*

  • Leadership Competencies

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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