Brand Manager, Hythiol

• Location: Japan
• 40% Remote working
• Job type: Permanent

About the job 

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Our Team:

A brand manager draws and updates mid-long term brand vision, goal, objectives and STRATEGY.  It also leads the operational activities of building and managing solid new product pipeline plan through collaboration with R&D; and operating brand equity building activities mainly through (media/PR/ brand communication plan Digital).  Finally, it assumes responsibility to assure all activities meet the brand strategy and achieve the annual budget (P&L).

Main responsibilities:

CORE BRAND/BUSINESS ACTIVITY:

Accountabilities

• Establish and update mid-long term brand visions, goal, objectives and strategy.
• Deliver annual business goal (Sales, Share, business operating income).
• Effective manage the  brand both internally and externally.

Related Performance Indicators

Strategy and Plan:

• Short and long term Strategy and Planning outcomes- feedback from local and global stakeholders.
• Brand P&L to meet budget

BRAND MANAGEMENT:

Accountabilities

• Deliver brand marketing plan to grow the business – including brand communication, and media plan.    
• Develop Distinctive Brand Asset and Consumer Experience Plan based on consumer journey.
• Ensure marketing actions to secure the planned sales by working with commercial team.
• Assure the congruence of all brand activities to foster strong brand.

Related Performance Indicators

Communication:

• Brand KPI (e.g. awareness, key image attributes, marketing plan ROI etc.)
• Research Results (Next Connect etc).

Marketing/Action Plan:

• Feedback from stakeholders.

NPD (new product development):

Accountabilities

• Develop solid brand architecture and product pipeline plan with R&D in timely manner based on consumer needs.
• Develop product concepts with clear proposition and claims.
• Lead business side of NPD management -  scheduling, forecasting, internal approval, etc. 
• Deliver package design.
• Pursue consumer research and define the project direction.

Related Performance Indicators

NPD Plan:

• Timely internal approval (product development gates).
• Research Results (Package design/STM if applicable).
• Feedback from local and global stakeholders.

Launch:

• Achievement of new product KPI tracking.

Contribution to the team and division:

Accountabilities

Team development:

• Provide strong leadership on a brand team; not only marketing but includes TSM, R&D and others.
• Manage and develop assigned ABM.

Organization Process:

• Lead and facilitate cross functional projects to improve operational efficiency and capability.

Related Performance Indicators

Team Environment and Performance

• Feedback from local and global stakeholders.

HR/Talent MGMT:

• Feedback from local stakeholders

About you

Experience:

• Marketing management – market analysis, strategy development, consumer communication development, media planning, sales forecasting,

Soft skills:

• Leadership and team management
• Creativity or Creativity management

Technical skills:

• Project management.

Education:

• Degree / Education: Academic education, preferably business administration
• Major / Focus:  Ideally: Marketing, Psychology, Behaviour science, Economics, etc.

Languages:

The ideal candidate for this position must be fluent in both English and Japanese, as they will be required to communicate effectively in a business setting in Japan and with regional stakeholders and participate in global business interactions.

​Pursue progress, discover extraordinary

 Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.  

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.  

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!  

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!