Category Brand Lead - Pain Care Marketing, Growth Hub

About the job 

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Our Team:

Category Brand Lead for the Pain Care Category assures the long- and short-term business growth of the category through the development and implementation of category plans – e.g. brand strategy, product portfolio plan, marketing mix, category/brand P&L management.   Beyond his/her local category responsibility, he/she sometimes be a member of global projects since Japan is one of the key markets of the category. As a local senior manager, the position is expected to lead/participate cross function projects – such as future visioning or operational excellence projects. It is also important to develop people, not only direct reports but all the member of the division.

Main responsibilities:

CORE BRAND/BUSINESS ACTIVITY:

• Make sure to build/update solid brand mid to long term visions, goal, objectives and strategy.
• Obtain alignment of brand strategy with local & global management.
• Deliver annual budget – P&L.
• Manage internal and external stakeholders, such as science team, sales, finance and agencies.

Strategy:

• Quality of brand plan meetings
• Feedback from local and global stakeholders.
• Achievement of agreed key business / financial KPIs.
• Feedback from external & internal stakeholders.

BRNAD MANAGEMENT:

• Make sure to execute high level congruent marketing mix - brand communication, media plan, brand design such as package and instore displays, etc.
• Ensure teams to conduct appropriate plans, and sometimes contingency plans, to achieve business goals.
• Assure the congruence of all brand activities with branding principle.

Communication/Package Development:

• Brand KPI (e.g. awareness, key image attributes, marketing plan ROI etc.)
• Research Results (Ad test, STM etc).
• Project management efficiency.
• Feedback from stakeholders.

Brand portfolio and new products development:

• Ensure team to develop solid and sizable new product plan based on consumer needs.
• Assures smoothly managed new product projects, e.g. forecasting, management approval, project schedule.
• Quality of brand plan meetings
• Feedback from local and global stakeholders.
• Achievement of agreed key business / financial KPIs.
• Feedback from external & internal stakeholders.

Contribution to the people management and development:

Team management and development:

• Lead and facilitate projects to improve marketing capability.
• Provide strong leadership to the brand teams; ensure they are all inspired & motivated.
• Provide clear and challenging role, fair evaluation, coaching and training opportunities.

Organization Process:

• Lead and facilitate cross functional projects to improve business planning and operation.​

Team Environment and Performance

• Feedback from local and global stakeholders (including peers in other functions)

HR/Talent MGMT:

• Performance reviews and development planning in timely manner and are in line with business objectives.

Compliance:

• Be compliant to laws and regulations, ethical norms, rules and company policy.
• Compliance with legal, ethical and corporate standards.

About you

Experience:

Relevant experience in FMCG, related industry

Soft skills:

People management

Technical skills:

Global Leadership competencies Brand Category, Marketing or related field

Deep understanding of Consumer business and marketing landscape in Japan is a must

Ideally: basic knowledge of health care business

Education：

Academic education, preferably business administration, marketing

Languages:

The ideal candidate for this position must be fluent in both English and Japanese, as language Skills & Proficiency is very important in navigating local business partners and marketing agencies who speaks Japanese and English will help navigate with your non-Japanese speaking colleagues at work.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!