Marketing Communication Manager

• Location: Japan
• 40% Remote working
• Job type: Permanent

About the job 

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Our Team:

This role sits within Sanofi CHC Japan (SSP) Growth hub and reports into the marketing communication lead.

Marketing communication manager will lead end to end media communication in the country, across all areas of the business. S/he will lead the implementation of a global digital/traditional media strategy, support the on-the-job coaching of local teams and work with external partners to ensure developing a strong media communication strategy.

The role of marketing communication manager is to help the country achieve its business and marketing objectives through effective media communications including PR approach, ultimately accelerating growth, and driving local competitive advantage. This role requires digital and traditional media expertise in the following areas:

• All range of media planning & buying
• Campaign measurement & performance tracking
• Data & analytics
• Creative & content excellence

S/he is responsible for developing the marketing communication plan for the respective brand, driving both of country priorities and category/brand specific priorities. S/he is instrumental in bringing Sanofi's CHC global digital / traditional media roadmap to life in the country. S/he works closely with the Growth Hub Head, Category Heads, CMI Head and Media Head to shape and drive the vision and orchestrate flawless execution.

Main responsibilities:

• Expand media communications capabilities across all relevant marketing, sales and support functions.
• Work with country category teams to support the development of brand plans that effectively leverage the full range of consumer insights coming from 1st to 3rd party data, past campaign learnings, and digital/traditional/PR media knowledge to drive maximum sales and brand impact.
• Work hand-in-hand with country marketing teams to design and execute marketing activities in line with country priorities and global and regional guidelines.
• Ensure brand marketing activities are impactful, leveraging owned, earned, and paid media channels (brand website, SEM, video, social, programmatic, etc.); orchestrate flawless execution and reporting, supporting brands in their engagement with third party partners.
• Design and implement a robust consumer data collection, analysis and reporting framework, in line with global guidelines and making full use of global tools, to identify opportunities to optimize media plan & site performance, improve the customer experience, gain valuable customer insights and drive consumers from awareness to purchase.
• Support the in-country Ecommerce team with a dedicated digital media service and KPIs
• Become a trusted business partner for categories in the country to develop new business models that fully leverage state-of-the-art media communication capabilities.

1)   Is the role an individual contributor role?  Yes

2)   Is the incumbent in charge of leading other Sanofi-CHC employees? Yes

       If yes, describe: Consultation by its media expertise to brand teams.

3)   How many employees directly report to this job?  None  

4)   How many employees indirectly report to this job? None 

About you

Experience:

- Experience in a relevant media communication role in an advertising agency / consulting company / marketing environment, or a mix of these

- Strong communication skills - particularly proven ability to communicate with a wide range of audiences: marketing, media, technology partners and agencies.

- Solid project management experience with a proven track record of success in driving business outcomes in similar environments

- Experience of managing digital/traditional media/PR within B-to-C communications, preferably including e-commerce or direct-to-consumer communications.

- Fluency in data and demonstrated understanding of technology and its impact on business

- Thought leadership and interpersonal skills with a proven ability to transfer knowledge and inspire a growth mindset.

- DSP and Programmatic media buy knowledge, including buying platform such as DV360, social media business manager

- Knowledge of digital search (SEO/SEM) strategy, execution and optimization

- Knowledge of traditional media (TV/Newspaper/Magazines/OOH/Radio/PR promotion) for media planning

- Ability to effectively translate marketing objectives/target audience into media objectives/targeting

- Curiosity and knowledge of new digital technologies (e.g. Generative AI, metaverse) and strong ability to translate this into business impact

- Media planners are likely to have a similar skill set for this role, working in global advertising agencies, consultancies and marketing departments in FMCG companies.

Soft skills:

Job requires consistent demonstration of appropriate behavioral competencies as defined through the company’s Leadership Success Profile and Company Values Model

- Act for change

- Commit to consumers

- Think strategically

- Make decisions

- Drive results

- Collaborate cross-functionally

- Coaching / Consulting

Technical skills:

- This is a desk job with no specific physical requirements other than to use standard office equipment such as PC, telephone, email, fax, copy machine, etc.

Education

- Bachelor’s degree from an accredited four-year college or university

- Post-bachelor’s degree from an accredited college or university (e.g., Masters, MBA or equivalent) Preferred

Languages:

-The ideal candidate for this position must be fluent in both English and Japanese, as they will be required to communicate effectively in a business setting in Japan and with regional stakeholders and participate in global business interactions.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.  

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.  

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!  

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.